What we do
PEP&CO opened 50 stores in 50 days — a first in the fashion world. We worked with them to deliver their launch strategy, retail communications and design. Since then, we've evolved the brand, strengthening its value/style proposition by creating the ‘More for Less’ positioning across seasonal windows, in-store point of sale, and social & digital campaigns. We have also helped to create PEP&CO mini stores within Poundland stores.