Music to
your ears

Client / Currys PC World

What we did

Dr Dré's Beats headphones kind of had the celebrity rapper market sewn up. Until we developed and launched a brand as a collaboration with Tinchy Stryder and Currys PC World. The integrated campaign included packaging, viral film content, in-store communications and vlogger content, all of which helped position the brand as a serious audio contender with sales to match.