Blackdog appointed Royal Canin Retail Activation Agency

By Blackdog - 3 years ago


Blackdog Creative Marketing has been appointed Retail Activation Agency for the premium pet nutrition brand Royal Canin after a 3-way pitch.

The agency’s first brief centres around activating Royal Canin’s ‘Start of Life’ platform in the UK, engaging with new kitten and puppy owners to lock them into the brand throughout the life of their pets.

Phil Pawsey, Blackdog Executive Creative Director, said, “We’re delighted to be working with Royal Canin and help raise their profile in the UK”.

“We’re excited to be working with Blackdog in this next chapter for Royal Canin; their retail knowledge and creativity shone through and their clear passion is aligned to our drive to deliver game-changing results for us”

Ben Hurley, Royal Canin Retail Marketing Manager