News

Gold POPAI win for Blackdog Creative Marketing

By Blackdog - 9 months ago

Blackdog
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We’re proud to announce that our work for Dreams has won Gold in the 2020 POPAI Awards in the Home & Garden category.

The judges said it was

“A great campaign that met the needs of the brief well, offering fantastic education and engagement for shoppers, and using clear and concise brand and product messaging”

The work brought to life the act of caring for the ocean and its inhabitants by showing the sea life that would benefit from a purchase of Dreams’ new Revived mattress range, created using recycled ocean plastic. The campaign also won a Bronze POPAI Award in the Display of The Year category.

Read more in our case study