Currys PC World
Tinchy brand.
Big success.
Beats by Dre headphones kind of had the celebrity rapper market sewn up. Until we developed and launched a brand as a collaboration with Tinchy Stryder and Currys PC World.
The integrated campaign included packaging, viral films, in-store communications and vlogger content, all of which helped position the brand as a serious audio contender with sales to match.
Film content
Showed Tinchy’s high expectations of audiowear.
Packaging design
With a slick and premium look.
Advertising
Created a buzz
Brand identity
Product branding
Packaging
Packaging
Online communication
Launch event
Photography
