Currys PC World
Beats by Dre headphones kind of had the celebrity rapper market sewn up. Until we developed and launched a brand as a collaboration with Tinchy Stryder and Currys PC World.
The integrated campaign included packaging, viral films, in-store communications and vlogger content, all of which helped position the brand as a serious audio contender with sales to match.
Showed Tinchy’s high expectations of audiowear.
With a slick and premium look.
Created a buzz