Royal Canin

The science of perfect pet nutrition

Royal Canin is a leading pet nutrition brand who offer a uniquely tailored approach focusing on the specific needs of cats & dogs.

We ensure that the campaigns we create across digital and bricks & mortar retail channels clearly highlight their scientific, precision-led communications platform.

Our work includes in-store communications, social media, pet retailer specific campaigns and trade advertising.

Start of Life campaign

When new pet owners bring their kitten or puppy home for the first time, there is a window of opportunity to lock them into a brand such as Royal Canin.

Our ‘Unleash Their Potential’ campaign gave a glimpse of an animal’s future, showcasing the magnificent adult they could become by feeding them the right pet food at an early stage in their life.

The campaign included eCRM, online advertising, in-store communications and pet retailer specific communications.

New product launches

We create shopper campaigns around new products such as Royal Canin Sensory. Standout is key in a busy environment, so we create engaging display material with compelling language that brings clarity to the complex science of premium pet nutrition.

Social that sticks

Each campaign is tailored to the marketing channel to captivate people to purchase.

Selling science simply

Royal Canin’s tailored nutrition has a lot of science behind the success. We ensure that copy is clear and concise so that pet owners can understand why a tailored product is right for their pet.