The Wickes Trade Paint range was in need of modernisation and consolidation. We created a more heroic and confident look. Brushes were given a simpler and clearer packaging solution with Wickes logo inspired die-cut shape.
Bold and impactful
A central coloured wave softened the look. Each brush had a clearer naming convention.
Colour-coded for easier navigation
Foil finishing added a premium feel to the paint tubs.
Creating an iconic packaging solution
Brushes were housed in an outer wrap with die-cut Wickes chevron detail.
Adding background textures to highlight usage
From sheds to masonry, picking the right brush became an easier task.
The central coloured wave tessellates when placed against another paint can to create strong brand blocking on-shelf.