#1 Tesco: The 4 Rs
We created Tesco’s platform for plastic reduction in 2019. We wrapped up all the great things Tesco were already doing or about to do in reducing, removing, reusing or recycling plastic as ‘The 4Rs’: a customer-facing platform, which was colour coded to bring clarity to customers.
“We’re proud of this one. It neatly highlights Tesco’s commitment to tackling plastic waste and it’s become part of the DNA of their packaging and comms around the subject.”
Phil Pawsey Executive Creative Director