DHL

Creating centres
of excellence

DHL are one of the world’s most innovative companies. So much so that they have three Innovation Centers across three continents where they monitor and champion the latest innovation to ensure their logistics customers stay a step ahead of their rivals.

We created a brand identity for the centres as well as pre-build teasers and a host of internal installation concepts, such as the DHL Minute Clock and their 1969 Bar.

DHL Innovation Center, Chicago

We helped create a visual motif of forward-facing chevrons that represents DHL’s commitment to innovation.

Ergonomic meeting pods

Thinking outside of ‘a box’, we designed open spaces that inspire ideas to happen.

DHL Innovation

We created a brand identity for DHL’s innovation sector.

Innovation Center teaser messaging
Seen by over 40,000 drivers every day we created on-site ads that highlighted how a spark of genius can come from anywhere.